More Insights

Who’s Watching Those Political Ads Anyway?

It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential elect...

Comscore Collaborates with Snowflake

In this joint webinar on May 1, 2024, Comscore shared how it leverages Snowflake Data Clean Rooms to easily and securely collaborate with their media partners, helping them access Comscore's rich data...