Consumers set up a blockbuster holiday season at the Box Office
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As mobile continues to play a more prominent role on the digital stage, it’s imperative for marketers to understand how consumers are using mobile devices, what devices they use and how the dynamic growth in the market will affect their business. Comscore’s Mark Donovan, Senior Vice President of Mobile, reviews findings from the Comscore 2010 Mobile Year in Review, which offers an overview of the prevailing trends in the mobile industry during the year and considers their implications for the future. This webinar focuses on trends in the U.S. mobile market and includes important analysis of mobile trends in Europe and Japan to provide insight on the global mobile landscape.