July 4, 2011 - Event: DLD Women

DLD Women: The Connected Women

Speaker: Delphine Gatignol, VP, comScore Europe

How to Target Women Effectively

Delphine presented the latest research about the connected women at DLD Women 2011. Questions answered included:

  • What does the current landscape of internet users look like?
  • What percentage are men vs. women?
  • How does this compare across different countries and regions across the world?
  • What kinds of activities are men vs. women engaged in, and how do they compare/contrast?