The State of Social Media
The 2010 Online Credit Card Report provides a comprehensive look at the U.S. online credit card industry over the past year, focusing on shifts in the industry related to improving perceptions of the economic environment. Among its findings, the study reveals a greater percentage of card shopping activity among consumers who reported having a more positive view of the economy.
The report draws its analysis from Comscore’s research panel of 1 million U.S. consumers and a Comscore survey of nearly 2,000 U.S. Internet users conducted in December 2010, and provides insight into card features and rewards programs most likely to influence card shopping decisions. In addition, the study discusses the growing importance of online servicing for issuers and opportunities to provide more value for consumers using digital channels to engage their issuers.