- June 8, 2011

The State of the US Mobile Advertising Industry

Speaker: Hans Fredericks, Comscore VP of Marketing Soultions, Michael Becker, MMA Managing Director for North America, and Scott Hendrickson, VP of Advertising Sales for Where, Inc.

Mobile advertising spend is projected to reach $2.5 billion by 2014 in the U.S., presenting advertisers and marketers with an incredible opportunity to attract consumers through this dynamic means of consumer engagement.

Key discussion points will include:

  • How mobile advertising fits into the total mobile marketing mix and the existing options for brands utilizing these opportunities.
  • The current mobile environment, including a look at smartphone adoption, platform battles and device trends.
  • How users are consuming mobile media across browser vs. apps and how tablet devices are changing the market.
  • Mobile advertising trends, including a look at the SMS, web and app ad environments.
  • The future of mobile advertising and what will be important for both advertisers and publishers operating in the mobile economy.
  • Insights from hyper-local marketing and commerce case studies.