Audience Recommendations for Every Vertical
Comscore Campaign Essentials Measurement Capabilities
Mind the GRP
Who Will Rid Us of this Meddlesome Click?
As I write this blog post about the continued but inappropriate use of the click for evaluating the effectiveness of display ads, I’m reminded of Henry II’s famous quote when he obtusely referred to T...
The Comscore Campaign Essentials Carnival!
Creative Up to 4 Times More Important than Media Plan
When Money Moves to Digital, Where Should It Go
In this paper, Comscore and ValueClick Media share results from a study that evaluates how various media-placement strategies work independently, and in combination, to generate the strongest lift in...
GRPs For Digital Marketers
Four Ways to Improve Display Advertising
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...
Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered
Do GRPs Have a Place in Online Media?
Interview with Surinder Siama of ResearchTalk Podcasts