Audience Recommendations for Every Vertical
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Comscore SVP Marketing International Paul Goode describes how understanding the data behind digital consumer relationships adds value to businesses and what is the challenge of measuring an increasingly complicated digital ecosystem. The presentation also includes a review of global insights and regional trends - with spotlight on social media and news publishing.
Presentation takeaways include:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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