- October 9, 2014

5 Things We’ve Learned About Online Video

Gian M. Fulgoni
Chairman Emeritus

During the 2014 Festival of Media Latin America, Gian Fulgoni shared the five things we've learned about online video. This presentation explores each of the lessons learned as well as:

  • The country in Latin America that has the most online video viewers.
  • How Latin America is positioned in terms of reach.
  • The differences in behavior between YouTube and Facebook videos.
  • Why users prefer to see TV content online.
  • Ad monetization by video type (TV, Premium Online Video, Non-Premium Online Video).

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