Reach, Frequency and Beyond. Insights from Comscore and YouTube.
The rise of the “visual web” through social platforms such as Instagram has paved the way for a new era of social marketing. Given the freshness of the advertising concepts on these platforms, marketers are still exploring the best ways to actively engage audiences on Instagram and monetize content, and questions about best practices and strategies abound.
In this presentation, Comscore and Shareablee detail The Rise of Brands on Instagram, showing how Instagram rose to prominence in the social media space and how brands are responding. Comscore’s Media Evangelist, Eli Goodman, kicks-off the presentation with the current state of the social media landscape and how Instagram stacks up against other sites. Then, Tania Yuki, CEO of Shareablee, explains how brands are engaging new and loyal audiences on Instagram and unique ways to monetize content.
The presentation features: