- July 1, 2015
Food & Restaurants
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this July 2015 edition, the topic is "Food & Restaurants".
How can YOU take advantage of the multi-platform growth of food and restaurants?
- Advertise on mobile for food and restaurant sites, since the majority of their visitation is exclusively on smartphones and tablets
- Note the trends that make restaurants most successful across desktop and mobile, like loyalty programs, as demonstrated by Starbucks
- Consider the high concentration of hard-to-reach audiences that are now found on restaurant apps, such as the high-income bracket, Hispanics, small households and certain regional areas
- Develop creative messaging, delivered during a strategic time period, to align with the demographics and branding that top restaurants have developed