- May 1, 2015
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this May 2015 edition, the topic is "Hispanic Online".
How can you reach the Hispanic market ONLINE?
- On average, the Hispanic market is younger and is spending more time online than the total online population.
- Hispanics are heavy mobile users, both app and browser, and on smartphones and tablets! Mobile users and minutes continue to grow.
- Hispanic mobile users are more likely to interact with content through SMS.
- Music and multimedia apps are a great place to reach your Hispanic consumer.