October 26, 2015 - Event: comScore Webinar

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

Anne Hunter
Senior Vice President

For high-performing ad campaigns and media strategies, buyers and sellers need to know who the ad was delivered to, how many times, and how that compares to other channels, like TV. And they need this information to integrate seamlessly into the platforms they use every day. Having access to trusted campaign delivery metrics -- such as demographics, reach, frequency and GRPs -- is essential.

This webinar presentation covered how vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution.

Here are some of the key takeaways:

  • Reach, frequency and GRPs can greatly influence advertising effectiveness. Successful ad campaigns must find a balance between reaching enough people and exposing each enough times to result in maximum ROI.
  • Demographics matter when it comes to building your brand. Crafting a message that resonates with your target consumer is an important task that goes to waste if your ads reach the wrong demographic.
  • Hitting your target consumer isn’t always easy. Demographics matter when it comes to campaign exposures, and in-flight campaign measurement is important to understand whether your planning efforts were successful.
  • Existing tools make it easy to monitor and optimize campaigns to meet your goals. vCE in DoubleClick delivers trusted audience measurement in an integrated platform, helping you make meaningful optimization decisions for your campaign.

Please Note: While vCE is a global product, the vCE in DoubleClick integration is available in the U.S. only at this time. If you are interested in bringing vCE in DoubleClick to a non-U.S. market, please contact us.

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