The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
It’s been a wild ride in the brokerage industry over the past few years, driven by chaotic trading behavior tied to meme stocks in early 2021 as well as persistent inflation and high interest rates.
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what i...