June 15, 2015 - Event: ARF Audience Measurement 2015

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

In this session at ARF Audience Measurement 2015, Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable impression sea to higher ground. Prepare to walk away with real tools for maximizing use of this evolving mix.

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