- March 9, 2016

3 Things Brands Should Consider Before Going Programmatic

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Combating ad fraud, viewability and other issues so your ads have the best chance to make an impact.

In this session Jacques Tchenio, VP Sales at Comscore France reviews the importance of combating ad fraud, viewability and further issues.

  • How brands can avoid ad fraud and how to make sure they reach real humans when buying programmatically
  • Case study on how leading brands leverage in-flight campaign optimisation to increase ROI
  • Why the best ads may never have a chance to be seen by your target audience and what you can do about it

Contact us to learn more about how you can improve the performance of your advertising campaigns.