- May 10, 2016

Brazil Digital Trends

Speaker: Luciana Burger, Managing Director of Comscore Brazil

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Presentation and File Language: Portuguese

During our webinar, Luciana Burger, Managing Director for Comscore Brazil, presented relevant data on the internet consumption in Brazil, as well as, the digital trends in 2016 and tips on how to prepare for the digital future.

Below you will find some of the main highlights from the presentation:

  • 61% of the total ad impressions in Latin America do not reach the intended target
  • Brazil has 85.9 MM users on social media websites, greater than the 84.9 MM of AR, MX, CH and CO desktop users
  • Mobile advertising generates 12.5% of awareness for brands, 8.9% more than the average generated by desktop

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