July 1, 2016 - Event: comScore Data Insight presentation

Real Estate Trends Online

Katie Rooney Katie Rooney
Associate Analyst, Syndicated Client Insights
Maeghan Shaffer Maeghan Shaffer
Analyst, Syndicated Client Insights

Each month comScore creates a Data Insight presentation on a different topic in digital. In this July 2016 edition, the topic is "Real Estate".

Key Takeaways

  • Over the past year, there was significant growth across the top Real Estate sites
  • Mobile visitation to the Real Estate category has increased 67% since June 2014
  • Over half of all Real Estate sites are accessed exclusively on Mobile devices, yet each generation prefers different platforms to access Real Estate content
  • While more people are visiting Real Estate sites via Mobile, engagement and time spent is still higher on Desktop
  • Today, more people are home owners rather than renters, although Millennials have yet to make the shift from renting to buying
  • People from different regions of the US tend to visit different real estate sites

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