- June 27, 2019

Branded Content: Bringing a 19th Century Tactic into the 21st Century

Gary Warech
Gary Warech
Senior Vice President, Commercial

Learn about the latest measurement innovations and best-practices developed by major brands and agencies in the USA for consideration in a European context.

Key topics from the presentation:

  • Different forms of branded content
  • Global trends and innovations in the branded content industry
  • Rules and regulations for branded content in Europe
  • Quantifying the ROI of branded content

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