#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Barbenheimer and Redefining Movie Marketing Strategies
It’s a critical time for the industry, and we’ve seen a real boost for the theatrical movie business, with the double release of Barbie and Oppenheimer globally.
Moneyballing Media: How Big Data Is Transforming TV
Televisionation Comscore Update
Introducing Comscore Predictive Audiences
Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, au...
Ushering in the Next Generation of TV
Data-Driven Means Data-Cleaning
Evolving YouTube Measurement with Google Ads Data Hub
Lift Off: Brand Research in the Cross-Platform Age