Enter Generative AI Search
Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models... Read more
Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle
Football Sees Another Week of Success in Albany-Schenectady, NY
Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN
Three key insights for podcast advertising, in a privacy-centric landscape
Fast Facts: Diwali 2023 on social media
Barbenheimer and Redefining Movie Marketing Strategies
2023 State of Programmatic
Moneyballing Media: How Big Data Is Transforming TV
Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding to...
Televisionation Comscore Update
Introducing Comscore Predictive Audiences
Ushering in the Next Generation of TV
Comscore’s Bill Livek and LiveRamp’s Scott Howe discuss how the industry can help usher in the next generation of TV with IAB’s David Cohen.
Data-Driven Means Data-Cleaning
Evolving YouTube Measurement with Google Ads Data Hub
Lift Off: Brand Research in the Cross-Platform Age
The Future of Advanced TV