Paul Dergarabedian, Comscore Senior Media Analyst, joins Hallie Jackson and Steve Patterson on NBC News Now to discuss the prospects for the movie theater industry in 2022. Read more
Fresh Perspectives in Measurement Innovation
Moneyballing Media: How Big Data Is Transforming TV
Measuring the Future: What Companies Are Doing to Be Ready for TV Measurement in 2030
How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace?
Elevating Measurement: Delivering on a Cross-Platform Promise
The Future of Everywhere: Creating a Common Audience Definition across Platforms
Televisionation Comscore Update
Introducing Comscore Predictive Audiences
Ushering in the Next Generation of TV
Data-Driven Means Data-Cleaning
Making a Splash at Super Bowl LIII with Pepsi and bubly
Evolving YouTube Measurement with Google Ads Data Hub
Lift Off: Brand Research in the Cross-Platform Age
The Future of Advanced TV
The Future of Addressable TV