June 1, 2020

Influencer Marketing in the "New Normal"

The “new normal” of the COVID-19 pandemic has impacted nearly all aspects of business and life in general. So, how has influencer marketing changed, and how can brands leverage it to connect to their audiences in a trying time for all?

Key Points

This presentation covers the following and more:

  • The state of influencers today
  • How content creation and consumption has changed post-COVID
  • What consumers are looking for from influencer content
  • What categories have seen growth or decline
  • Challenges and opportunities influencers face
  • Tips to create successful content
  • How to move ahead and prep for long-term success

Join Sara Grimaldi, VP of Data Analytics and Strategy at Fullscreen to discover the power of influencer marketing in 2020.

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