#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
How to rewrite your social playbook for monetization
The State of Social Media
20 of the Top Trending Celebrities on Social Media in 2021
We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications,...
Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic
Influencer Marketing in the "New Normal"
Coronavirus and Messaging on Social
The outbreak of COVID-19 changed everyday life for people around the world. These large scale changes impacted social media as well, and the space is not the same as it was before the virus.
The 2017 U.S. Mobile App Report
Four out of five millennials use Snapchat
Expectations from Snapchat
The 2016 U.S. Mobile App Report