2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Fast Facts: ‘Demure’, the keyword taking social media by storm
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progress
How to rewrite your social playbook for monetization
The State of Social Media
20 of the Top Trending Celebrities on Social Media in 2021
We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications,...
Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic
Influencer Marketing in the "New Normal"
Coronavirus and Messaging on Social
The outbreak of COVID-19 changed everyday life for people around the world. These large scale changes impacted social media as well, and the space is not the same as it was before the virus.
The 2017 U.S. Mobile App Report
Four out of five millennials use Snapchat
Expectations from Snapchat
The 2016 U.S. Mobile App Report