More Insights

Majority of U.S. Mobile Users Now Access Mobile Media

September marked the first month when more than half (50.4%) of the total U.S. mobile audience used mobile media (which includes browsing the mobile web, accessing applications or downloading content)...

Consumers Comparison Shop Using a Variety of Channels

Comscore recently released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. One of the questions in the 2011 survey sought to find how...