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New segments available exclusive to The Trade Desk users help political advertisers drive incremental reach over linear through digital channels including CTV.
Political TV Ad Exposure targeting is the most effective way to drive cross-channel reach. Proximic by Comscore's new, industry-first solution captures TV ad exposure down to the local level and enables the creation of custom segments for presidential, senate, house and gubernatorial elections, as well as key state referendums.
Download our one-pager for more info and step-by-step how to activate these segments.