MEDIA ADVISORY: Comscore Releases National Average Download Speed Ratings Across Leading Internet Connection Types

Cable Connection Speed More than Twice that of DSL

RESTON, Va., April 28, 2004 – Comscore Networks today released an analysis of average download speed across the three primary Internet connection types. Based on data captured in the first quarter of 2004, Comscore ISP performance measurements show that cable providers are supplying the average end user with a download speed more than twice as fast as that of DSL providers.

Average Download Speed by Connection Type
Q1 2004
Source: Comscore Networks
Connection Type Throughput Speed
Dial-Up 34 kbps
DSL 861 kbps
Cable 2,178 kbps

“Broadband providers continue to compete on two primary fronts – speed and price. DSL subscriptions have often been marketed at a lower price and cable connections typically deliver a higher average download speed,” said Russ Fradin, executive vice president of Comscore Networks. “It’s clear that the attraction of these two benefits is fueling broadband adoption among consumers, with high-speed subscriptions accounting for nearly 50 percent of the connections in many of the nation’s largest markets.”

In March, Comscore released an analysis of broadband penetration in the top 50 U.S. markets.

About Comscore Telecommunications Solutions
Comscore’s ISP tracking service is based on the Comscore Global Network – which continuously and confidentially captures the complete Internet activity of more than 1.5 million Internet users, including large samples of users from home, work, and university locations, with both dial-up and broadband connections of all types. Unlike other online tracking systems, which compile clickstream data from a small sample of specific ISPs or user PCs, Comscore’s monitoring technology operates on servers that are part of the link between the panelists and the Internet. This design uniquely enables Comscore to measure the number and type of ISP subscriptions, across a representative sample of Internet users.

For more information about Comscore Telecommunications Solutions, please e-mail telecomsolutions@comscore.com.

About Comscore Networks
Comscore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global panel of more than 1.5 million consumers who have given Comscore permission to confidentially capture their attitudes, intentions and observed behavior including browsing, buying and other transaction activity. Through its patent-pending technology, Comscore measures what matters across the consumer and competitive landscape, and helps clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by global leaders such as Microsoft, Verizon, Best Buy, The Newspaper Association of America, Knight Ridder Digital, Nestlé, Wells Fargo & Company, GlaxoSmithKline, and Orbitz. For more information, please visit www.comscore.com.

Contact:
Andrew Lipsman
Comscore, Inc.
+1 312 775 6510
press@comscore.com



 

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