Baidu Ranked Third Largest Worldwide Search Property by Comscore in December 2007

TOKYO, JAPAN, January 24, 2008 To aid in your research and coverage of Baidu’s recent announcement to enter the Japan market with, relevant Comscore qSearch worldwide data are provided below.

  • In December 2007, 66.2 billion search queries were conducted worldwide.
  • In December 2007, Inc. was the third ranked search property worldwide with 3.4 billion searches, capturing 5.2 percent of worldwide search share.
Worldwide Search Top 10
December 2007
Total World Age 15+, Home and Work Locations*
Source: Comscore qSearch 2.0
  Searches (MM) Share of Searches
Total Internet 66,221 100.0
Google Sites 41,345 62.4
Yahoo! Sites 8,505 12.8 Inc. 3,428 5.2
Microsoft Sites 1,940 2.9
NHN Corporation 1,572 2.4
eBay 1,428 2.2
Time Warner Network 1,062 1.6
Ask Network 728 1.1
Yandex 566 0.9 Corporation 531 0.8

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit

Andrew Lipsman
Comscore, Inc.
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