Number of Online Videos Viewed in the U.S. Jumps 13 Percent in March to 11.5 Billion

Google Sites Extends Online Video Market Share Lead to 38 Percent on Surge in Viewing at YouTube.com

RESTON, VA, May 12, 2008 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2008 data from the Comscore Video Metrix service, indicating that U.S. Internet users viewed 11.5 billion online videos during the month, representing a 13-percent gain versus February and a 64-percent gain versus March 2007.

Google Sites Extends Lead in Online Video Market Share

In March, Google Sites once again ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo! Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent).

Top U.S. Online Video Properties* by Videos Viewed
March 2008
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix
Property

Videos

 (000)

Share (%) of

Videos

Total Internet 11,476,886 100.0
Google Sites 4,358,306 38.0
Fox Interactive Media 477,621 4.2
Yahoo! Sites 328,087 2.9
Viacom Digital 249,285 2.2
Microsoft Sites 245,453 2.1
Time Warner - Excl. AOL 159,009 1.4
Disney Online 108,055 0.9
ABC.COM 100,051 0.9
AOL LLC 100,044 0.9
ESPN 89,760 0.8

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March. Google Sites also attracted the most viewers (85.7 million), where they watched an average of 51 videos per person. Fox Interactive attracted the second most viewers (54.3 million), followed by Yahoo! Sites (37.5 million) and Viacom Digital (26.6 million).

Top U.S. Online Video Properties* by Unique Viewers
March 2008
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix
Property Unique Viewers (000) Average Videos per Viewer
Total Internet 138,576 82.8
Google Sites 85,670 50.9
Fox Interactive Media 54,294 8.8
Yahoo! Sites 37,536 8.7
Viacom Digital 26,642 9.4
Microsoft Sites 25,194 9.7
Time Warner - Excl. AOL 22,366 7.1
AOL LLC 21,860 4.6
Disney Online 12,249 8.8
ESPN 10,053 8.9
CBS Corporation 9,486 6.6

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from March 2008 include:

  • 73.7 percent of the total U.S. Internet audience viewed online video.
  • 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
  • 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
  • The average online video duration was 2.8 minutes.
  • The average online video viewer watched 235 minutes of video.

To request more information about Comscore Video Metrix, please visit http://www.comscore.com/contact

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com

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