Year in Review 2022
Google Sites Extends Online Video Market Share Lead to 38 Percent on Surge in Viewing at YouTube.com
RESTON, VA, May 12, 2008 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2008 data from the Comscore Video Metrix service, indicating that U.S. Internet users viewed 11.5 billion online videos during the month, representing a 13-percent gain versus February and a 64-percent gain versus March 2007.
Google Sites Extends Lead in Online Video Market Share
In March, Google Sites once again ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo! Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent).
Share (%) of
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March. Google Sites also attracted the most viewers (85.7 million), where they watched an average of 51 videos per person. Fox Interactive attracted the second most viewers (54.3 million), followed by Yahoo! Sites (37.5 million) and Viacom Digital (26.6 million).
Other notable findings from March 2008 include:
To request more information about Comscore Video Metrix, please visit http://www.comscore.com/contact
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.
Daddi Brand Communications