The State of Social Media
Understanding the Landscape Vital to Digital Marketing Success in 2009
RESTON, VA, February 2, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a new report, The Comscore 2008 Digital Year in Review, which recaps key trends in U.S. digital marketing for the year. The comprehensive report highlights the key trends in several areas of digital marketing, including e-commerce, top-growing sites and site categories, search, online video, online advertising and mobile, and how digital marketers can capitalize on these trends in 2009.
To download a free copy of The Comscore 2008 Digital Year in Review report, please visit: http://www.comscore.com/2008-digital-review/
Job Search Leads as the Top-Gaining Site Category for 2008 in Tough Economic Environment
One of the trends that heavily affected U.S. Internet usage in 2008 was the economic meltdown, with several of the top gaining site categories reflecting the current environment. Notably, the Job Search category ranked as the top-gaining site category for the year, up 51 percent to nearly 19 million visitors in December 2008, as the millions of Americans affected by the deteriorating job market sought online job resources for assistance. Other top-gaining categories in 2008 included Coupons (up 46 percent to 31.6 million visitors), Politics (up 43 percent to 12 million visitors), and Classifieds (up 27 percent to nearly 53 million visitors).
Other key findings highlighted in the report include:
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact: Sarah Radwanick Director, Regional Product Marketing Comscore, Inc. +44 (0) 20 7099 1784 worldpress@comscore.com