Mike Read Appointed Senior Vice President and Managing Director, Comscore Europe
Mr. Read to Speak at World Advertising Research Centre’s Measuring Advertising Performance in London on February 5th
LONDON, U.K., February 4, 2009 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the appointment of Mike Read as Senior Vice President and Managing Director of Comscore, Europe.
The appointment comes on the back of a record growth year for Comscore’s international business, including the integration of the European operations of global mobile measurement leader, M: Metrics, which was acquired by Comscore in June 2008.
Mr. Read has been with Comscore Europe since 2004 and brings a wealth of experience garnered from the media industry. He has been instrumental in helping Comscore grow its international revenues to the point where they accounted for approximately 15% of Comscore’s overall sales in 2008. Mr. Read will now be responsible for all EMEA commercial activities, and will be presiding over Comscore’s European offices, which currently include the U.K. and France, with Germany soon to come.
Dr. Magid Abraham, President and Chief Executive Officer, Comscore, Inc., commented, “With over 82 percent of the total worldwide Internet audience now stemming from outside the U.S., we expect international markets to continue to contribute a growing share of Comscore’s revenues. With his distinguished record in business development and customer service at Comscore, and wider experience of the research and media sectors across Europe, Mike is in the ideal position to oversee Comscore’s international expansion from our European headquarters in London.”
Mr. Read previously held positions at NetValue and MMXI Europe, and prior to moving into online audience research was U.K. Managing Director of international magazine auditing company, BPA International. Mr. Read began his postgraduate career in U.K. commercial television, working for LWT, Meridian and TVS Broadcasting.
Mr. Read will be speaking at the World Advertising Research Centre’s Measuring Advertising Performance conference, at the Royal Garden Hotel in London this Thursday 5th February. For more information on Comscore solutions for online advertising please download a complimentary copy of our latest whitepaper, Whither the Click: How Online Advertising Works, which can be obtained at the following link: http://www.comscore.com/request/whither-the-click.asp
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
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