The State of Social Media
AT&T Ranks as Top Display Advertiser with 6 Billion Ad Views
RESTON, VA, May 12, 2009 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the Comscore Ad Metrix service, showing that Yahoo! Sites ranked as the top display ad publisher and AT&T ranked as the top display advertiser.
Top 10 Online Display Ad Publishers
Yahoo! Sites ranked as the top U.S. display ad publisher in March with 42.8 billion ad views (13.2 percent market share) reaching 139 million people online. Fox Interactive Media ranked second with 31.4 billion ad views (9.7 percent), while Facebook.com captured the third spot with 24.8 billion ad views (7.7 percent).
*Reflects display advertising only, both standard and non-standard IAB sizes; excludes house ads and small ads (<2,500 pixels in dimension)
Top 10 Online Display Advertisers
AT&T ranked as the top display advertiser in March with nearly 6 billion ad views (1.8 percent market share), which reached 147 million people online. A significant theme across AT&T’s display ad campaigns in March was the promotion of free camera phones, including the Sony Ericsson W350. Other top display advertisers included Verizon with 5.7 billion ad views (1.8 percent share), Vonage with 4.3 billion ad views (1.3 percent) and Scottrade with 4 billion ad views (1.2 percent).
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Daddi Brand Communications