Hervé Le Jouan Appointed MMA Chair for the European Region
LONDON, U.K., July 8, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that the Mobile Marketing Association (MMA) has elected Hervé Le Jouan, managing director of the Comscore Census Solutions Group, to its Global Board of Directors. The Global Board will work together with the wider membership of the MMA to manage and steer the mobile Marketing Association, continuing to advance its International leadership on the key issues facing the industry. Mr. Le Jouan, who has more than four years of experience in the mobile arena and over ten years experience in the digital measurement industry, will also sit as Chair on the board’s European committee.
“I am delighted to accept this responsibility as a Global Board member of the Mobile Marketing Association,” said Hervé Le Jouan. “Comscore is committed to measuring the digital world across all platforms – including mobile – and my election to the MMA board underlines that commitment. Right now is an exciting time for the mobile industry and Comscore looks forward to contributing to its ongoing growth and future success.”
“The MMA Global Board of Directors has a key part to play in both the MMA and the industry by offering strategic oversight and real-world expertise, enabling the MMA to identify and create the framework necessary for the mobile marketing industry to thrive,” said Mike Wehrs, President and CEO of the MMA. “I am happy to be able to welcome Hervé Le Jouan, not only to the Global Board of Directors, but also in his capacity as European chair, and I thank him for his dedication to the association and the mobile marketing industry as a whole. Together we can continue to make great progress for the entire ecosystem.”
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo
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