Major News Stories Drive June Surge in U.S. Online Video Viewing to Record 157 Million Viewers
Michael Jackson Death and Iran Elections Propel Significant Gains at Top Online Media Properties
RESTON, VA, August 14, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released June 2009 data from the Comscore Video Metrix service, showing that more than 157 million U.S. Internet users viewed video online during the month, the largest audience recorded for a single month. The surge in video viewing is primarily attributable to important news stories circulating in June, including Michael Jackson’s death and the Iranian elections, which generated sizeable gains particularly at major media properties such as Viacom Digital (includes MTV), Microsoft Sites (includes MSNBC) and Turner Network (includes CNN).
Top 10 Video Content Properties by Videos Viewed
In June, Google Sites once again ranked as the top U.S. video property with 7.6 billion videos viewed, with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 774 million videos (4.0 percent of the online video market) followed by Microsoft Sites with 696 million (3.6 percent) and Blinkx with 623 million videos viewed (3.2 percent).
Top U.S. Online Video Content Properties* by Videos Viewed
June 2009
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix
|
| Property
|
Videos (000)
|
Share (%) of Videos
|
| Total Internet
|
19,497,470
|
100.0
|
| Google Sites
|
7,634,579
|
39.2
|
| Viacom Digital
|
773,554
|
4.0
|
| Microsoft Sites
|
695,661
|
3.6
|
| Blinkx
|
23,442
|
3.2
|
| Fox Interactive Media
|
597,734
|
3.1
|
| Turner Network
|
496,101
|
2.5
|
| Hulu
|
372,686
|
1.9
|
| Yahoo! Sites
|
370,731
|
1.9
|
| CBS Interactive
|
195,102
|
1.0
|
| AOL LLC
|
134,782
|
0.7
|
Top 10 Video Content Properties by Viewers
More than 157 million viewers watched an average of 124 videos during the month of June. Google surpassed its all time high with more than 112 million unique viewers during the month, followed by Microsoft Sites with 73 million viewers (9.5 videos per viewer) and Fox Interactive Media with 59 million viewers (10.1 videos per viewer).
Top U.S. Online Video Content Properties* by Unique Viewers
June 2009
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix
|
| Property
|
Unique Viewers (000)
|
Average Videos per Viewer
|
| Total Internet
|
157,137
|
124.1
|
| Google Sites
|
112,563
|
67.8
|
| Microsoft Sites
|
72,913
|
9.5
|
| Fox Interactive Media
|
59,467
|
10.1
|
| Turner Network
|
52,119
|
9.5
|
| Yahoo! Sites
|
50,287
|
7.4
|
| CBS Interactive
|
41,659
|
4.7
|
| Viacom Digital
|
40,148
|
19.3
|
| Hulu
|
36,859
|
10.1
|
| AOL LLC
|
24,125
|
5.6
|
| FACEBOOK.COM
|
16,959
|
4.0
|
Top Video Ad Networks
In June, Tremor Media ranked as the top video ad network with a potential reach of 74.4 million viewers, or 47.4 percent of the total viewing audience. Yume Video Network ranked second with a potential reach of 66.5 million viewers (42.3 percent penetration) followed by Broadband Enterprises Video Network with 64.1 million viewers (40.8 percent).
Top U.S. Online Video Ad Networks by Unique Viewers
June 2009
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix
|
| Property
|
Unique Viewers (000)
|
Viewer Penetration
|
| Total Internet
|
157,137
|
100.0%
|
| Tremor Media - Potential Reach
|
74,427
|
47.4%
|
| YuMe Video Network - Potential Reach
|
66,527
|
42.3%
|
| Broadband Enterprises Video Network - Potential Reach
|
64,072
|
40.8%
|
| BrightRoll Video Network - Potential Reach
|
56,723
|
36.1%
|
| Platform-A Video Network - Potential Reach
|
55,103
|
35.1%
|
| Break Media Video Ad Network - Potential Reach
|
33,017
|
21.0%
|
| Nabbr Network - Potential Reach
|
19,523
|
12.4%
|
Other notable findings from June 2009 include:
- 81.2 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 453 minutes of video, or nearly 7.6 hours.
- 111.8 million viewers watched 7.6 billion videos on YouTube.com (67.9 videos per viewer).
- 53.6 million viewers watched 524 million videos on MySpace.com (9.8 videos per viewer).
- The average visitor to Hulu watched 10.1 videos, totaling more than an hour of videos per visitor.
- The duration of the average online video was 3.7 minutes.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:
Andrew Lipsman
Comscore, Inc.
+1 312 775 6510
press@comscore.com