The State of Social Media
Michael Jackson Death and Iran Elections Propel Significant Gains at Top Online Media Properties
RESTON, VA, August 14, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released June 2009 data from the Comscore Video Metrix service, showing that more than 157 million U.S. Internet users viewed video online during the month, the largest audience recorded for a single month. The surge in video viewing is primarily attributable to important news stories circulating in June, including Michael Jackson’s death and the Iranian elections, which generated sizeable gains particularly at major media properties such as Viacom Digital (includes MTV), Microsoft Sites (includes MSNBC) and Turner Network (includes CNN).
Top 10 Video Content Properties by Videos Viewed
In June, Google Sites once again ranked as the top U.S. video property with 7.6 billion videos viewed, with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 774 million videos (4.0 percent of the online video market) followed by Microsoft Sites with 696 million (3.6 percent) and Blinkx with 623 million videos viewed (3.2 percent).
Top 10 Video Content Properties by Viewers
More than 157 million viewers watched an average of 124 videos during the month of June. Google surpassed its all time high with more than 112 million unique viewers during the month, followed by Microsoft Sites with 73 million viewers (9.5 videos per viewer) and Fox Interactive Media with 59 million viewers (10.1 videos per viewer).
Top Video Ad Networks
In June, Tremor Media ranked as the top video ad network with a potential reach of 74.4 million viewers, or 47.4 percent of the total viewing audience. Yume Video Network ranked second with a potential reach of 66.5 million viewers (42.3 percent penetration) followed by Broadband Enterprises Video Network with 64.1 million viewers (40.8 percent).
Other notable findings from June 2009 include:
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
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