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RESTON, VA, August 27, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2009 data from the Comscore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.
Top 10 Video Content Properties by Videos Viewed
In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent).
Top U.S. Online Video Content Properties* by Videos ViewedJuly 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Share (%) of Videos
Fox Interactive Media
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
More than 158 million viewers watched an average of 135 videos during the month of July. Google Sites surpassed its all time high with 121 million unique viewers during the month (74.1 videos per viewer), followed by Microsoft Sites with 65 million viewers (9.8 videos per viewer) and Fox Interactive Media with 52 million viewers (10.8 videos per viewer).
Top U.S. Online Video Content Properties* by Unique ViewersJuly 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Average Videos per Viewer
Top Video Ad Networks by Potential Reach
In July, ScanScout Network ranked as the #1 video ad network with a potential reach of 80.1 million viewers, or 50.6 percent of the total viewing audience. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9 percent penetration) followed by YuMe Video Network with 68.1 million viewers (43.0 percent).
Top U.S. Online Video Ad Networks by Potential Unique ViewersJuly 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Total Internet : Total Audience
ScanScout Network - Potential Reach
Tremor Media - Potential Reach
YuMe Video Network - Potential Reach
Broadband Enterprises Video Network - Potential Reach
BrightRoll Video Network - Potential Reach
Advertising.com Video Network - Potential Reach
SpotXchange Video Ad Network - Potential Reach
Break Media Video Ad Network - Potential Reach
Nabbr - Potential Reach
Other notable findings from July 2009 include:
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646firstname.lastname@example.org