Google Shows Strength in Indian and Brazilian Internet Landscapes

Google Sites Account for Nearly 30 Percent of All Time Spent Online in these Two Markets, Three Times Higher than Average

RESTON, VA, September 14, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study focusing on Google’s strong relative position in the two emerging Internet markets of India and Brazil. As background, Google Sites ranked as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year. Nearly 75 percent of all Internet users worldwide visited the Google Sites property, which accounted for 9.4 percent of all time spent online. Nearly one out of every ten minutes a person spends online around the world is spent on a Google site.

Google usage is more prevalent in certain global markets than others. Two particular markets stand apart from the rest in terms of their dependence on Google: Brazil and India. In July, 29.8 percent of total time spent online in Brazil was spent on Google Sites, with India only slightly lower at 28.9 percent. The next highest global market was Ireland at 15.9 percent. Notably, despite Google’s high relative share of time spent in Brazil, it slightly trailed Microsoft Sites’ 30.1 percent share of time spent in the market.

Top Ten Global Internet Markets by Google Sites’ Share of Time Spent
July 2009
Age 15+, Home & Work Locations
Source: Comscore
Total Minutes (MM)
Total Internet Google Sites Google Sites' Share of Total Minutes Spent Online
Worldwide 1,541,617 145,473 9.4%
Brazil 46,352 13,808 29.8%
India 21,799 6,294 28.9%
Ireland 1,717 273 15.9%
Singapore 3,326 475 14.3%
Portugal 4,430 590 13.3%
South Africa 2,764 358 12.9%
Mexico 23,035 2,950 12.8%
Italy 21,776 2,699 12.4%
Austria 3,435 417 12.1%
Denmark 3,458 417 12.1

“It’s interesting that the dynamics of Google usage would be so similar in Brazil and India given that the two markets are on opposite sides of the world and quite different culturally from one another,” said Alex Banks, managing director of Comscore Latin America. “As it turns out, there are interesting similarities between Brazil and India as emerging Internet markets. Google’s prevalence in these markets can perhaps best be explained by the fact that the time at which these markets really began to develop and flourish was around the same time that Google was becoming a major player in the search landscape. As a result, Google became the dominant Internet brand in these markets and its success appears to have bled from search into other areas of the web like social networking.”

Google Strength in Brazil and India

The Google brand has extended to success across most of the categories in which it plays in Brazil and India. In some categories, Google is the only player of consequence, commanding considerably high market shares. For example, in Brazil, Google Sites accounts for 89.5 percent of all searches conducted, while Google Orkut has a dominant position in social networking (96.0 percent of time spent), as does Google Maps in the maps category (70.9 percent of time spent) and Google-owned YouTube in the multimedia category (91.6 percent).

In India, Google Sites accounted for 88.4 percent of all searches conducted, and had commanding share of time spent in social networking with Orkut (68.2 percent), maps with Google Maps (63.9 percent), multimedia with YouTube (82.8 percent). It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6 percent) and email with Gmail (46.8 percent).

Google-Owned Sites Across Selected Site Categories in Brazil and India
July 2009
Total Brazil and India, Age 15+, Home & Work Locations
Source: Comscore World Metrix and Comscore qSearch
Site Category Google Site Category Rank by Unique Visitors Google's Share of Time Spent in Category
Search* Google Sites 1 89.5%
Social Networking Orkut 1 96.0%
Maps Google Maps 1 70.9%
Photos Picasa Network 2 8.9%
Blogs Blogger 1 43.7%
Multimedia YouTube 1 91.6%
Email Gmail 2 9.7%
Search* Google Sites 1 88.4%
Social Networking Orkut 1 68.2%
Maps Google Maps 1 63.9%
Photos Picasa Network 1 16.2%
Blogs Blogger 1 47.6%
Multimedia YouTube 1 82.8%
Email Gmail 2 46.8%

*Search category market share based on share of searches conducted, not share of time spent like the other categories

About Comscore

Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit

Bill Daddi
Daddi Brand Communications