The State of Social Media
Vivendi is Top Display Advertiser with More Than 2 Billion Impressions Served
Paris, France, November 29, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the French online display advertising market for Q3 2010, using Comscore’s Ad Metrix services. The data revealed that French internet users received more than 191 billion display ads during the quarter.
“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market in France,” said Delphine Gatignol, Senior Director for Comscore in France. “A key driver of this growth is the social media sector, which is becoming an increasingly powerful marketing channel for brands and an attractive platform for display advertising.”
Facebook Ranks as Top Display Ad Publisher in FranceFacebook.com carried more display ad impressions than any other online publisher during Q3 2010 with more than 38 billion display ad impressions, representing 19.9 percent market share. Microsoft Sites ranked second with over 11 billion impressions (6.2 percent), followed by Orange Sites with 5.8 billion impressions (3.0 percent) and Google Sites with 4.6 billion impressions (2.4 percent).
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)
Vivendi Ranks as Top French Display Advertiser in Q3 2010In the third quarter, Vivendi, which among others owns French mobile phone company SFR and the French premium pay television channel Canal Plus, was the top online display advertiser with nearly 2.1 billion impressions, representing 1.1 percent of French display ad impressions. Orange held the second position with 1.9 billion (1.0 percent), followed by online dating site MeetIC with 1.8 billion (1.0 percent) and Société Générale with 1.7 billion (0.9 percent).
Live Webinar on Wednesday, 1st December 2010Comscore will present a complimentary live webinar showcasing a more detailed analysis of display advertising trends in France on Wednesday, 1 December from 11:00 a.m. – 12:00 p.m. local time (CET). For more information and to register, please visit: https://www1.gotomeeting.com/register/433500545.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit http://comscore.com/fre/About_Comscore.
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