The State of Social Media
RESTON, VA, December 15, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 66.2 percent of searches conducted.
The November 2010 qSearch figures represent the third month of results including the impact of Google Instant Search, a Google search feature that delivers results in real-time while users type their query. To learn more about how Comscore is measuring search activity as users engage with Google Instant Search, please read our blog post on the subject: http://blog.comscore.com/2010/10/comscore_september_qsearch.html
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in November with 66.2 percent market share, followed by Yahoo! Sites with 16.4 percent and Microsoft sites with 11.8 percent (up 0.3 percentage points). Ask Network accounted for 3.6 percent of explicit core searches, followed by AOL LLC Network with 2.0 percent.
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
More than 16.0 billion explicit core searches were conducted in November. Google Sites ranked first with 10.6 billion searches, followed by Yahoo! Sites in second with 2.6 billion and Microsoft Sites in third with 1.9 billion. Ask Network accounted for 580 million explicit core searches, followed by AOL LLC Network with 327 million.
U.S. Total Core Search
Google Sites accounted for 64.3 percent of total core search queries conducted, followed by Yahoo! Sites with 19.3 percent (up 0.8 percentage points) and Microsoft Sites with 11.3 percent. Ask Network comprised 3.3 percent of total search queries (up 0.1 percentage points), followed by AOL LLC Network with 1.8 percent.
* “Total Core Search” is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on thecore domain of the five search engines are not included in these numbers.
Americans conducted nearly 17.8 billion total core search queries in November. Google Sites ranked first with 11.4 billion searches, followed by Yahoo! Sites with 3.4 billion and Microsoft Sites with 2.0 billion.
"Powered By" Reporting
In order to accurately represent the continued evolution of the search landscape, Comscore is providing insight into the share of algorithmic Explicit searches that are powered by Google and Bing, and branded as such to the consumer. Google’s “powered by” share is composed of searches conducted at Google entities, as well as branded searches at AOL and Ask. Bing’s “powered by” share is composed of searches conducted at Microsoft entities as well as branded Yahoo! entities.
In November, 69.2 percent of searches carried organic search results from Google, while 24.0 percent of searches were powered by Bing organic results.
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