The State of Social Media
Report Summarizes 2009 Digital Marketing Trends and Implications for 2010
RESTON, VA, February 9, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The Comscore 2009 U.S. Digital Year in Review. The complimentary report recaps key trends in U.S. digital media landscape, including e-commerce, search, online video, online advertising and mobile, with an emphasis on how digital marketers can capitalize on these trends in 2010.
To download a copy of The Comscore 2009 U.S. Digital Year in Review report, please visit: www.comscore.com/digital09
Despite Tough Economic Environment Digital Consumer Behavior Surged in 2009
2009 proved to be a critical year in digital marketing as the economic environment brought unprecedented challenges to the industry. After years of strong growth across the digital economy, the recession introduced softness to many digital business sectors. But despite these economic headwinds, consumers’ use of digital media climbed to new heights in 2009 as the Internet continued to evolve as an integral component of Americans’ personal and professional lives.
The report provides a comprehensive view across the fixed and mobile digital sectors to uncover this past year’s important consumer trends. Key findings highlighted in the report include:
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
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