The State of Social Media
Q4 Offers Return to Positive Growth Following Four Consecutive Quarters of Year-Over-Year Declines
RESTON, VA, February 9, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q4 2009 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $39 billion, up 3 percent versus year ago. Total retail e-commerce spending reached $129.8 billion for the full year 2009, marginally below the previous year’s total of $130.1 billion.
“The fourth quarter, with 3 percent year-over-year growth, helped end what has been a disappointing year for online consumer spending on a more positive note,” said Comscore chairman Gian Fulgoni. “As we head into 2010, there is reason for guarded optimism for online retail spending to continue to gain share of consumers’ wallets. At the same time, I expect absolute growth to be stymied by continued high unemployment and the deleveraging that is occurring in the economy as consumers exercise their new-found propensity to save.”
Other highlights from Q4 e-commerce include:
Webinar Series: State of the U.S. Online Retail Economy through Q4 2009
The webinar presentation will include an overview of changes in consumers’ online spending patterns through Q4 2009, survey findings that highlight consumer sentiments regarding the economy, as well as an analysis of spending patterns across key product categories, retailer sectors and consumer demographic segments.
To register for the webinar, please visit: https://www1.gotomeeting.com/register/299978240
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Daddi Brand Communications