The State of Social Media
RESTON, VA, March 10, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In February 2010, Americans conducted 14.5 billion core searches, with Google Sites accounting for 65.5 percent search market share.
February 2010 U.S. Core Search Rankings
Google Sites led the U.S. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo! Sites (16.8 percent), and Microsoft Sites (11.5 percent). Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.5 percent.
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 14.5 billion searches in February, down 5 percent from January. Google Sites accounted for 9.5 billion searches, followed by Yahoo! Sites (2.4 billion), Microsoft Sites (1.7 billion), Ask Network (540 million) and AOL LLC (358 million).
February 2010 U.S. Expanded Search Rankings
In the February analysis of the top properties where search activity is observed, Google Sites led the search market with 13.5 billion search queries, followed by Yahoo! Sites with 2.5 billion queries and Microsoft Sites with 1.7 billion. Facebook.com experienced significant growth during the month with a 10-percent increase to 436 million searches, while craigslist, inc. jumped one position to #5 with 629 million searches.
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