The State of Social Media
RESTON, VA, August 17, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. With the July 2010 qSearch data release, Comscore will now be reporting “Explicit Core Search” results alongside its standard “Total Core Search” results in order to provide transparency around the impact of contextually driven searches. For a more detailed explanation behind this reporting enhancement, please refer to the following blog post: http://blog.comscore.com/2010/08/comscore_explicit_core_search.html
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in July with 65.8 percent market share, followed by Yahoo! Sites with 17.1 percent (up 0.4 percentage points) and Microsoft sites with 11.0 percent. Ask network captured 3.8 percent of explicit core searches, followed by AOL LLC with 2.3 percent.
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
Nearly 15.6 billion explicit core searches were conducted in July. Google Sites ranked first with 10.3 billion searches, followed by Yahoo! Sites in second with 2.7 billion (up 3 percent) and Microsoft Sites in third with 1.7 billion. Ask Network accounted for 588 million explicit core searches (up 1 percent) followed by AOL LLC Network with 365 million.
U.S. Total Core Search
Google Sites accounted for 61.6 percent of total core search queries conducted, followed by Yahoo! Sites with 20.1 percent and Microsoft Sites with 12.6 percent. Ask Network captured 3.5 percent of total search queries, followed by AOL LLC with 2.2 percent.
* “Total Core Search” is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on thecore domain of the five search engines are not included in these numbers.
Americans conducted more than 16.6 billion total core search queries in July with Google Sites leading with 10.3 billion searches, followed by Yahoo! Sites with 3.4 billion and Microsoft Sites with 2.1 billion.
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