Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
RESTON, VA, August 17, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. With the July 2010 qSearch data release, Comscore will now be reporting “Explicit Core Search” results alongside its standard “Total Core Search” results in order to provide transparency around the impact of contextually driven searches. For a more detailed explanation behind this reporting enhancement, please refer to the following blog post: http://blog.comscore.com/2010/08/comscore_explicit_core_search.html
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in July with 65.8 percent market share, followed by Yahoo! Sites with 17.1 percent (up 0.4 percentage points) and Microsoft sites with 11.0 percent. Ask network captured 3.8 percent of explicit core searches, followed by AOL LLC with 2.3 percent.
Comscore Explicit Core Search Share Report*July 2010 vs. June 2010 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Jun-10
Jul-10
Point Change
Total Explicit Core Search
100.0%
N/A
Google Sites
66.2%
65.8%
-0.4
Yahoo! Sites
16.7%
17.1%
0.4
Microsoft Sites
11.0%
0.0
Ask Network
3.8%
AOL LLC Network
2.4%
2.3%
-0.1
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
Nearly 15.6 billion explicit core searches were conducted in July. Google Sites ranked first with 10.3 billion searches, followed by Yahoo! Sites in second with 2.7 billion (up 3 percent) and Microsoft Sites in third with 1.7 billion. Ask Network accounted for 588 million explicit core searches (up 1 percent) followed by AOL LLC Network with 365 million.
Comscore Explicit Core Search Query ReportJuly 2010 vs. June 2010 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Explicit Core Search Queries (MM)
Percent Change
15,544
15,589
0%
10,292
10,263
2,594
2,661
3%
1,707
1,712
584
588
1%
368
365
-1%
U.S. Total Core Search
Google Sites accounted for 61.6 percent of total core search queries conducted, followed by Yahoo! Sites with 20.1 percent and Microsoft Sites with 12.6 percent. Ask Network captured 3.5 percent of total search queries, followed by AOL LLC with 2.2 percent.
Comscore Total Core Search Share Report*July 2010 vs. June 2010 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Total Core Search Share (%)
Total Core Search
62.6%
61.6%
-1.0
18.9%
20.1%
1.2
12.7%
12.6%
3.6%
3.5%
2.2%
* “Total Core Search” is based on the five major search engines, includingpartner searches, cross-channel searches and contextual searches. Searchesfor mapping, local directory, and user-generated video sites that are not on thecore domain of the five search engines are not included in these numbers.
Americans conducted more than 16.6 billion total core search queries in July with Google Sites leading with 10.3 billion searches, followed by Yahoo! Sites with 3.4 billion and Microsoft Sites with 2.1 billion.
Comscore Total Core Search Query ReportJuly 2010 vs. June 2010 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Total Core Search Queries (MM)
16,439
16,673
3,114
3,351
8%
2,082
2,106
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com