Comscore Reports Top 10 U.K. Ad Networks

24/7 Real Media Growth Outpaces all Other Networks, Doubling Reach in Past Year

London, U.K., September 9, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported the top 10 ad networks based on their reach among U.K. internet users in July 2010. The ranking showed that Google Ad Network remains on top, with a reach of 38.3 million internet users, or 93 percent of the total U.K. internet audience, followed by AOL Advertising (33.2 million) and Yahoo! Network (33 million).

The fastest growing ad network among the top 10 was 24/7 Real Media (up 111 percent versus a year ago). Several other ad networks in the top ranking also achieved strong growth rates during the past year, including Tribal Fusion (up 30 percent), Adconion (up 28 percent) and ValueClick Media (up 25 percent).

 

U.K. Top 10 Ad Networks based on Unique Visitors*
July 2010 vs. July 2009
Total U.K., Age 15+  Home & Work Locations
Source: Comscore Media Metrix
  Total Unique Visitors (000) % Reach
2009 2010 % Change 2009 2010 Pt Change
Total Internet Persons: 15+ 36,912 38,301 3.8% 100.0 100.0 0.0
Google Ad Network 34,861 35,510 1.9% 94.4 92.7 -1.7
AOL Advertising 30,054 33,179 10.4% 81.4 86.6 5.2
Yahoo! Network 29,105 33,003 13.4% 78.8 86.2 7.3
Microsoft Media Network 32,584 32,554 -0.1% 88.3 85.0 -3.3
Specific Media 29,249 31,512 7.7% 79.2 82.3 3.0
24/7 Real Media 14,895 31,443 111.1% 40.4 82.1 41.7
ValueClick Media EU (vcmedia) 24,413 30,525 25.0% 66.1 79.7 13.6
Unanimis Network Aggregate 25,592 30,153 17.8% 69.3 78.7 9.4
Tribal Fusion 20,835 27,059 29.9% 56.4 70.6 14.2
Adconion Media Group 20,764 26,541 27.8% 56.3 69.3 13.0

*NOTE: Comscore’s ad network Unique Visitor measure represents the actual number of individuals reached by calls from the network’s ad servers

When evaluating daily visitors to the top ad networks, Google remains first on the list, reaching 17.6 million internet users. Microsoft Media Network rises up the ranks to take the second spot with 12.3 million users and AOL Advertising places in third (10.7 million).

 

U.K. Top 10 Ad Networks based on Average Daily Visitors
July 2010
Total U.K., Age 15+  Home & Work Locations
Source: Comscore Media Metrix
  Average Daily
Visitors (000)
Total Internet Persons: 15+ 29,807
Google Ad Network 17,641
Microsoft Media Network 12,305
AOL Advertising 10,725
Yahoo! Network 10,528
Specific Media 8,174
24/7 Real Media 8,147
Unanimis Network Aggregate¹ 7,555
ValueClick Media EU (vcmedia) 6,934
Tribal Fusion 5,154
Adconion Media Group 4,624

 

“Ad networks continue to be a powerful mechanism to quickly build scale, and nearly all of the major players have expanded their reach over the past year,” said Comscore senior vice president and European managing director Mike Read. “With continued innovations in targeting and focus on ROI it’s not surprising the ad network space continues to be of strong interest to advertisers.”

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com



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