2025 State of Programmatic Report
RESTON, VA, January 14, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 66.6 percent of searches conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in December with 66.6 percent market share (up 0.4 percentage points), followed by Yahoo! Sites with 16.0 percent and Microsoft sites with 12.0 percent (up 0.2 percentage points). Ask Network accounted for 3.5 percent of explicit core searches, followed by AOL LLC Network with 1.9 percent.
Comscore Explicit Core Search Share Report*December 2010 vs. November 2010 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Nov-10
Dec-10
Point Change
Total Explicit Core Search
100.0%
N/A
Google Sites
66.2%
66.6%
0.4
Yahoo! Sites
16.4%
16.0%
-0.4
Microsoft Sites
11.8%
12.0%
0.2
Ask Network
3.6%
3.5%
-0.1
AOL LLC Network
2.0%
1.9%
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
More than 16.4 billion explicit core searches were conducted in December. Google Sites ranked first with nearly 11.0 billion searches, up 3 percent versus November. Yahoo! Sites came in second with 2.6 billion, followed by Microsoft Sites with nearly 2.0 billion (up 4 percent), Ask Network with 575 million and AOL LLC Network with 312 million.
Comscore Explicit Core Search Query ReportDecember 2010 vs. November 2010 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Explicit Core Search Queries (MM)
Percent Change
16,039
16,443
3%
10,620
10,957
2,627
2,631
0%
1,885
1,967
4%
580
575
-1%
327
312
-5%
U.S. Total Core Search
Google Sites accounted for 64.3 percent of total core search queries conducted, followed by Yahoo! Sites with 18.8 percent and Microsoft Sites with 12.0 percent (up 0.7 percentage points). Ask Network comprised 3.2 percent of total search queries, followed by AOL LLC Network with 1.7 percent.
Comscore Total Core Search Share Report*December 2010 vs. November 2010 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Total Core Search Share (%)
Total Core Search
64.3%
0.0
19.3%
18.8%
-0.5
11.3%
0.7
3.3%
3.2%
1.8%
1.7%
* “Total Core Search” is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. Searchesfor mapping, local directory, and user-generated video sites that are not on thecore domain of the five search engines are not included in these numbers.
Americans conducted 18.2 billion total core search queries in December. Google Sites ranked first with 11.7 billion searches, followed by Yahoo! Sites with 3.4 billion and Microsoft Sites with 2.2 billion.
Comscore Total Core Search Query ReportDecember 2010 vs. November 2010 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Total Core Search Queries (MM)
17,755
18,220
11,410
11,716
3,427
3,434
2,011
2,183
9%
"Powered By" Reporting
In order to accurately represent the continued evolution of the search landscape, Comscore is providing insight into the share of algorithmic Explicit searches that are powered by Google and Bing, and branded as such to the consumer. Google’s “powered by” share is composed of searches conducted at Google entities, as well as branded searches at AOL and Ask. Bing’s “powered by” share is composed of searches conducted at Microsoft entities as well as branded Yahoo! entities.
In December, 69.4 percent of searches carried organic search results from Google, while 24.4 percent of searches were powered by Bing organic results.
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Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com