The State of Social Media
Comscore Presents ‘The State of the Internet in Australia’
Sydney, Australia, February 18, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The State of the Internet in Australia, which looks at the latest trends in digital consumer behavior in the market. The findings of the report were also recently presented at a Comscore-hosted industry event in Sydney. Among the report’s key findings was that Social Networking now accounts for the largest amount of total time spent online at 22 percent, an increase of 5.3 percentage points from the previous year, as social media plays an increasingly prominent role in Australians’ digital lives. A complimentary copy of The State of the Internet in Australia can be downloaded at the following link: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/State_of_the_Internet_in_Australia
“2010 was dynamic year for the digital media industry in Australia,” said Will Hodgman, Comscore executive vice president for the Asia Pacific region. “Consumers are turning to the Internet with increasing frequency for a vast array of activities including entertainment, commerce, news & information and communication, as digital media becomes embedded in the daily lives of Australians. Look for 2011 to be another year of continued innovation and increased competition as brands vie for consumers’ attention in this rapidly fragmenting digital environment.”
Social Networking Accounts for Nearly 22 Percent of Time Spent
Social Networking accounted for 21.9 percent of Australians’ time online in December 2010, up 5.3 percentage points versus the previous year, and leading as the top online activity. Portals accounted for 19.7 percent, down nearly 10 percentage points from the previous year, while Instant Messengers accounted for 11.6 percent of time, down 7.7 percentage points, as both categories lost share to Social Networking throughout the year. Entertainment which accounted for 9.1 percent of time in 2009, increased 2 percentage points to 11.1 percent.
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs
Additional key insights from the report include:
To download a copy of the State of the Internet in Australia, please visit: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/State_of_the_Internet_in_Australia
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
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