Reach, Frequency and Beyond. Insights from Comscore and YouTube.
RESTON, VA, June 10, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 65.5 percent of search queries conducted.
The May 2011 qSearch data represents the second month of results including the impact of Yahoo! Search Direct, Yahoo!’s new feature that delivers search results in real-time while users type their query.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in May with 65.5 percent market share (up 0.1 percentage points), followed by Yahoo! Sites with 15.9 percent and Microsoft Sites with 14.1 percent. Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent.
Comscore Explicit Core Search Share Report*May 2011 vs. April 2011 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Total Explicit Core Search
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
More than 17.0 billion explicit core searches were conducted in May (up 5 percent versus April). Google Sites ranked first with 11.2 billion searches (up 5 percent), followed by Yahoo! Sites with 2.7 billion (up 5 percent), Microsoft Sites with 2.4 billion (up 4 percent), Ask Network with 502 million (up 2 percent) and AOL, Inc. with 254 million (up 2 percent).
Comscore Explicit Core Search Query ReportMay 2011 vs. April 2011 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Explicit Core Search Queries (MM)
U.S. Total Core Search
Google Sites accounted for 63.3 percent of total core search queries conducted, followed by Yahoo! Sites with 19.6 percent (up 1.7 percentage points) and Microsoft Sites with 13.1 percent. Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.3 percent.
Comscore Total Core Search Share Report*May 2011 vs. April 2011 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Total Core Search Share (%)
Total Core Search
* “Total Core Search” is based on the five major search engines, includingpartner searches, cross-channel searches and contextual searches. Searchesfor mapping, local directory, and user-generated video sites that are not on thecore domain of the five search engines are not included in these numbers.
Americans conducted nearly 19.3 billion total core search queries in May (up 7 percent). Google Sites ranked first with 12.2 billion searches (up 5 percent), followed by Yahoo! Sites with 3.8 billion (up 17 percent) and Microsoft Sites with 2.5 billion (up 1 percent).
Comscore Total Core Search Query Report May 2011 vs. April 2011 Total U.S. – Home/Work/University Locations Source: Comscore qSearch
Total Core Search Queries (MM)
“Powered By” Reporting
As a part of Comscore’s commitment to accurately represent the continued evolution of the search landscape, Comscore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing.
In May, 67.8 percent of searches carried organic search results from Google, which is flat month over month. 26.5 percent of searches were powered by Bing, which is also flat month over month.
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