The State of Social Media
Education Sites Spike as Students Return to Classrooms
Pinterest Joins Other Leading Social Networks in the Top 50 Properties Ranking
RESTON, VA, October 24, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for September 2012 based on data from the Comscore Media Metrix service. Schools were back in session in September, sending an influx of students, teachers and parents to Education sites. Many Americans were also on the hunt for deals this month at Incentive sites.
During the month of September, Comscore rolled out ongoing enhancements to its detection and removal of non-human traffic. To read more about this issue, please visit the Comscore blog: http://www.comscore.com/Insights/Blog/Battling_Bots_Comscores_Ongoing_Efforts_to_Detect_and_Remove_Non_Human_Traffic
“Students and teachers were back in the classroom in September, resulting in a surge in traffic to Education sites that earned it the #1 spot on the top-gaining categories chart,” said Jeff Hackett, executive vice president of Comscore. “September also marked the first time that popular social media site Pinterest cracked Comscore’s Top 50 Properties ranking as it surpassed 25 million visitors for the month.”
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About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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