Retail Mania Sweeps Web as Holiday Shopping Season Begins
Americans Flock to Lottery Sites for Record-Breaking Powerball Jackpot
RESTON, VA, December 20, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for November 2012 based on data from the Comscore Media Metrix service. The beginning of the holiday shopping season unleashed millions of Americans on retail sites, driving most of the prominent online trends in November. Several categories saw double-digital traffic gains, including Toys, Consumer Electronics, Mall, Jewelry and Department Store sites. A record-breaking Powerball jackpot also had Americans eagerly visiting the Lottery/Sweepstakes category to check if they held the winning ticket.
“Online holiday promotions began in earnest almost as soon as the calendar flipped to November, as retailers hoped to draw in those ambitious early-season shoppers,” said Jeff Hackett, executive vice president of Comscore. “As we moved later into the month, the promotional activity surged even higher around Black Friday and Cyber Monday as consumers spent record amounts online. Numerous retail categories saw huge gains for the month, with Toys and Consumer Electronics sites posting the sharpest month-over-month gains.”
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About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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