16 Percent of Mobile Users Access Financial Information or Accounts on Mobile Devices
Comscore Releases 2011 U.S. State of Online and Mobile Banking Report
RESTON, VA, February 2, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2011 edition of its annual State of Online and Mobile Banking report, which provides a comprehensive view of the key online and mobile banking trends in the U.S. in 2011. The report draws its analysis from a survey of more than 2,000 U.S. Internet users, supplemented by data from the Comscore Mobile Financial Services Advisor report and the Comscore opt-in behavioral panel of over 1 million U.S. Internet users. Among its findings, the report shows an upward trend in customer satisfaction with financial institutions and their banking websites early in 2011 following a decline in previous years. To download a complimentary copy of the report, please visit: http://www.comscore.com/OnlineBanking.
“Online and mobile banking grew solidly in 2011 as perceptions of the economy improved early in the year and financial institutions invested in further developing their digital channels. Use of online banking climbed steadily, showing improvements in customer satisfaction across the board, while mobile banking gained adoption, particularly among those using apps,” said Sarah Lenart, Comscore Vice President for Financial Services. “There continue to be areas of opportunity for increasing customer engagement across both fixed Internet and mobile platforms. Financial institutions who want to ensure they are meeting their customers’ needs must continue to expand and refine their digital marketing strategies in 2012 to increase customer penetration and engagement.”
Key findings highlighted in the report include:
“As people turn to online and mobile channels to manage their financial accounts at an ever increasing rate, it becomes more important for financial institutions to understand their customers’ unique online needs and provide a secure and user-friendly experience for accessing financial information and conducting financial transactions. As the Internet and mobile devices continue to become an integral part of people’s daily lives, digital banking channels promise further adoption and advancement in 2012,” added Ms. Lenart.
To download a complimentary copy of the Comscore 2011 State of Online and Mobile Banking, please visit: http://www.comscore.com/OnlineBanking.
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo.
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