Comscore Releases April 2012 U.S. Search Engine Rankings

RESTON, VA, May 11, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted.

U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in April with 66.5 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 15.4 percent (up 0.1 percentage points) and Yahoo! Sites with 13.5 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.

Comscore Explicit Core Search Share Report*
April 2012 vs. March 2012
Total U.S. – Home & Work Locations
Source: Comscore qSearch
Core Search Entity Explicit Core Search Share (%)
Mar-12 Apr-12 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.4% 66.5% 0.1
Microsoft Sites 15.3% 15.4% 0.1
Yahoo! Sites 13.7% 13.5% -0.2
Ask Network 3.0% 3.0% 0.0
AOL, Inc. 1.6% 1.6% 0.0

*“Explicit Core Search” excludes contextually driven searches that do not
 reflect specific user intent to interact with the search results.

17.1 billion explicit core searches were conducted in April, with Google Sites ranking first with 11.4 billion. Microsoft Sites ranked second with 2.6 billion searches, followed by Yahoo! Sites with 2.3 billion, Ask Network with 511 million and AOL, Inc. with 271 million.

Comscore Explicit Core Search Query Report
April 2012 vs. March 2012
Total U.S. – Home & Work Locations
Source: Comscore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Mar-12 Apr-12 Percent Change
Total Explicit Core Search 18,358 17,106 -7%
Google Sites 12,187 11,374 -7%
Microsoft Sites 2,808 2,638 -6%
Yahoo! Sites 2,523 2,311 -8%
Ask Network 555 511 -8%
AOL, Inc. 285 271 -5%

"Powered By" Reporting

In April, 68.7 percent of searches carried organic search results from Google (up 0.1 percentage points versus March), while 25.9 percent of searches were powered by Bing.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com



 

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