The State of Social Media
Report Presents Framework for Optimizing Earned and Paid Media Reach to Fans and Friends and New Research on Sales Lift Analysis
RESTON, VA, June 12, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior. The analysis leverages data and insights from the Comscore Social Essentials™ and Comscore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/like2.
“Social media continues to emerge as an important marketing channel and major brand marketers are devoting more time and attention to understanding its impact on consumers,” said Andrew Lipsman, Comscore VP of Industry Analysis. “While marketers understand the importance of a channel that now accounts for 1 in every 7 minutes spent online, many are challenged to quantify its effectiveness. The Power of Like research sheds new light on how brands are able to deliver earned and paid media at scale, amplify its effects from Fans to Friends of Fans, and understand how exposure to these media can drive the desired consumer behaviors, including online and in-store purchase.”
Key insights fromThe Power of Like 2: How Social Marketing Works include:
Research Findings to be Presented at ARF Audience Measurement 7.0 Conference
Andrew Lipsman, VP of Industry Analysis at Comscore, and Graham Mudd, Head of Measurement Partnerships at Facebook, will be presenting findings from this research at the ARF’s Audience Measurement 7.0 conference at 2:30 PM ET on Tuesday, June 12, 2012 in New York City.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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