Business Finance Sites See Pickup as Q3 Begins
Community Sites Swell at Peak of Summer
RESTON, VA, August 23, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for July 2012 based on data from the Comscore Media Metrix service. More Americans visited the Business Finance category at the start of Q3, including Online Trading sites and Financial Advice sites. As summer reached its peak in July, many Americans spent time with leisure-oriented pursuits in the Community category, such as Pet sites and Beauty/Fashion/Style sites.
“Millions of Americans visited the Business and Finance category in July for up-to-the-minute reporting on the unsteady financial markets and for a mid-year health check on their investments and other financial interests.” said Jeff Hackett, executive vice president of Comscore. “With summertime leisure also in full effect, many others took a more laid back approach to their web browsing by visiting community-based interest sites, including Pets and Beauty/Fashion/Style sites.”
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About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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