Shopping and Shipping Dominated Web Behavior During Holiday Season
Tax Sites Experienced Seasonal Boost as 2012 Drew to a Close
RESTON, VA, January 28, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for December 2012 based on data from the Comscore Media Metrix service. Retail sites encountered their busiest month of the year in December as Americans bombarded the Web to score big deals on holiday shopping. Consumers and businesses looked to Shipping sites to ensure delivery of packages in time for the holidays, while some looked to Tax sites for financial support as the year drew to a close.
“With every year that passes, we consistently see online buying becoming a more pivotal part of consumers’ holiday shopping strategy. The 2012 season was no different, generating $42.3 billion in spending throughout November and December, which is up 14 percent from last year,” said Jeff Hackett, executive vice president of Comscore. “Critical to the success of e-commerce are shipping companies, who saw their highest online traffic peak this holiday season with nearly 40 million visitors.”
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About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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